A complete white-meat ecosystem, built in Harare
The White Meat Company was born from a bold vision to commercialise rabbit farming and position Zimbabwe as a regional powerhouse in the white-meat value chain. We combine local expertise with modern technique across breeding stock, international-standard cages, expert-led Masterclass training and a guaranteed market for our farmers all the way through to The Rabbit Hole Bar & Grill.
- Guaranteed buy-back market for outgrower produce
- Health-certified New Zealand White & Californian bloodlines
- 1,000+ masterclass graduates and counting
White meat is lean, high in protein and low in cholesterol. Every part of what we do from breeding stock to the Rabbit Hole kitchen serves that promise.
Mission & Vision
Our Mission
To build a nationwide rabbit farm network and aggregate rabbit meat and by-products into one large supply quota for mainstream market distribution.
Our Vision
To build a substantial rabbit farming industry that sees Zimbabwe become a regional powerhouse and a global player in the rabbit farming value chain.
From breeding stock to the dinner table
Six connected parts of one value chain. Start anywhere.
Pure, health-certified bloodlines
New Zealand White and Californian rabbits from certified parent stock — selected for growth rate, feed conversion and carcass quality. Choose your breed, set a quantity, and add to cart.
View breeds
International-standard cages & accessories
Galvanised steel breeder and weaner cages complete with drinkers, feed troughs and an advanced manure & urine collection system, plus nesting boxes, bottles, feeders and nutrition.
Browse equipment
Zimbabwe's most complete rabbitry training
A two-day intensive covering setup, nutrition, health, breeding, records and business planning — with hands-on practice and guaranteed market access on completion.
See dates & book
White-meat cuisine, done properly
Our Bar & Grill brings the value chain to the table. Full and half rabbit, curries, stews and sides view the menu and reserve a table at the Pagomo branch.
Visit Rabbit HoleFresh rabbit cuts & portions
Buy prepared rabbit meat directly whole, portioned and value cuts from the same farms that supply the Rabbit Hole kitchen.
Shop the butcheryFarm with a guaranteed market
Join Zimbabwe's premier rabbit farming network. Complete the masterclass, set up a commercial cage system, and we buy back your pure New Zealand White and Californian rabbits at transparent prices.
Essential rabbit farming tips
Housing
Adequate space, good ventilation and protection from the weather.
Nutrition
Quality pellets, fresh forage and unlimited clean water at every life stage.
Health care
Regular checks, a vaccination schedule and prompt treatment of any issues.
Records
Track breeding, health and production for better decisions and pricing.
Ready to start your rabbitry?
Talk to our team about breeding stock, equipment packages or the next masterclass intake.
Get in touch
Inquiries about rabbit farming, equipment, masterclass bookings or restaurant reservations.
17793 Tredgold Avenue, Belvedere, Harare
Golden Quarry Road & Bulawayo Road, Harare
+263 772 333 369
+263 779 521 665
Mon-Fri 08:00-17:00
Sat 08:00-15:00
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